Digital Marketing & Growth Executive

About the role

About Techlift Digital Techlift Digital is a Chennai-based technology and digital services company providing software development, web and mobile application development, SaaS solutions, AI-powered solutions, business automation, and digital transformation services. We are looking for a creative, proactive, and business-oriented Digital Marketing & Growth Executive who can take ownership of our digital marketing activities, strengthen our brand presence, generate qualified business leads, and contribute directly to the company's growth. This role goes beyond conventional social media management. The ideal candidate should understand how marketing translates into business opportunities, customer acquisition, sales conversions, and sustainable revenue growth. Key Responsibilities 1. Digital Marketing & Organic Growth - Develop and execute organic digital marketing strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms. - Plan and maintain a consistent social media content calendar. - Improve organic reach, engagement, website traffic, and brand visibility. - Implement SEO strategies, keyword research, on-page SEO, and local SEO. - Improve Techlift Digital's search engine visibility and online discoverability. - Identify emerging marketing trends, opportunities, and relevant growth channels. 2. Content Creation & Brand Management - Create engaging marketing content, promotional creatives, reels, short-form videos, and campaign materials. - Develop content that communicates our services, expertise, projects, and business value. - Maintain consistent brand identity and professional communication across platforms. - Manage social media pages and ensure regular publishing. - Build brand credibility through case studies, testimonials, project showcases, and informative content. 3. Lead Generation & Business Development - Develop organic lead-generation strategies to attract potential clients. - Identify and research prospective businesses and target customers. - Execute LinkedIn outreach, email marketing, and other relevant acquisition strategies. - Generate qualified leads for web development, mobile applications, SaaS, AI, and digital services. - Maintain lead databases and coordinate with the business development team. - Monitor lead conversion rates and continuously improve acquisition strategies. 4. Sales & Revenue Support - Support the company's sales pipeline by tracking inquiries, leads, follow-ups, and conversions. - Coordinate with the management team to improve customer acquisition and retention. - Analyse marketing performance against actual business results. - Identify opportunities for cross-selling and upselling services. - Help develop marketing campaigns that generate measurable business opportunities. 5. Marketing Budget & Performance Monitoring - Monitor marketing expenditure and maintain campaign performance records. - Track marketing-related spending, lead acquisition costs, and campaign ROI. - Prepare weekly and monthly marketing performance reports. - Identify cost-effective growth opportunities and prioritise organic marketing. - Coordinate with management to align marketing activities with business objectives. 6. Online Reputation & Brand Communication - Maintain the company's professional online reputation. - Monitor customer feedback, reviews, comments, and brand mentions. - Ensure timely and professional communication across digital platforms. - Identify opportunities to establish Techlift Digital as a credible technology service provider. What Success Looks Like The successful candidate will help Techlift Digital achieve: - Consistent organic growth across social media platforms. - Improved Google search visibility and website traffic. - A predictable flow of qualified business inquiries. - Better lead management and sales coordination. - Stronger brand recognition and online credibility. - Measurable improvements in marketing performance and customer acquisition.